Saar Alon Barkat

Saar is a Ph.D. student in public administration at the Hebrew University's Political Science Department. His research focuses on government organizations' communications with citizens and their effect on citizens' attitudes towards these organizations. More specifically, Saar's study focuses on the symbolic aspects of these communications, which are prominent in the use of branding and marketing tools (e.g. the use of logos, images, celebrity endorsements and the like). Saar wishes to enhance our understanding of the complex relations between governments and citizens in the present era, and its implications for democracy.