Aviv Stern is a PhD student in the Faculty of Business and Management at Ben-Gurion University of the Negev. Her research deals with energy policy and consumer behavior, focusing on energetic efficiency and its effect on consumers. Looking at the transportation sector, Aviv examines how policies to promote efficiency affect drivers' car choice as well as car use. She uses national-scale records of government agencies to study the connection between vehicle characteristics and driving behavior. By connecting purely technical car characteristics to drivers’ behavior, Aviv hopes to shed light on the conflict between two crucial policy areas, namely energy efficiency and road safety, and to equip policymakers with a deep understanding regarding the relationship between energy-efficient cars, car use, and driving behavior.